Guess who’s back at it again with the freshest e-commerce news? Click & Conversion of course …
There
Here is this week's big news:
Amazon and TikTok join forces, pushing towards social commerce on TikTok despite privacy concerns.
Etsy updates its terms and leaves many existing buyers and sellers unhappy with the update.
Shopify deals with another lawsuit, this time fighting against allegations regarding patents.
Everything e-commerce platforms and how to choose the right one for you.
The Amazon Corner
Shop ‘N TikTok:Amazon & TikTok’s New Partnership
TikTok is continuing its push toward social commerce with a new integration with Amazon.This partnership allows TikTok users to make purchases within the app without having to leave for the Amazon website or app.
This move follows similar arrangements between Amazon and other social media platforms like Meta and Snapchat in an effort to tap into compulsive shopping behaviors. While some may be hesitant due to data privacy concerns, TikTok is hoping that convenience will win out in driving more purchases through their platform.
Big changes are coming to Etsy's Terms of Use on September 15th,as the company eliminates the option for existing sellers and buyers to opt out of its new arbitration clause. This means that in cases where a dispute is less than $25,000, there will be no in-person or telephonic hearing.
Sellers who previously chose not to opt out of the arbitration agreement may feel blindsided by this change, especially considering how significant it is. The only users who will have the chance to opt out are those who are new to Etsy within 30 days after accepting the Terms.
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Shopify Strikes Again: New Patent Infringement Battle
E-commerce giant Shopify has emerged victorious in a federal court case brought against them by DKR Consulting.The lawsuit, filed last August, accused Shopify of patent infringement related to e-commerce Buy buttons and social media.
However, Shopify successfully argued that these features were not patentable, and the case was dismissed.
This is not the first time Shopify has faced legal battles over its technology, as it recently filed a lawsuit against Shopline Commerce for allegedly copying their customizable storefront templates. Despite these challenges, Shopify still remains one of the most popular ecommerce platforms, with over 100 of the top online retailers in North America utilizing its services.
In today's digital landscape, having a strong online presence is crucial for the success of any e-commerce business.One key element to achieving this is choosing the right platform that not only meets your budget and technical needs but also has robust SEO capabilities.
While options like WooCommerce and Shopify are popular choices, platforms like Adobe Commerce offer advanced features for scalability as your business grows. In this article, we discussed the key factors to consider when choosing an e-commerce platform and additional considerations for optimizing your online store for SEO. If you're looking for expert guidance on choosing the right e-commerce platform, this article is for you.
Try This. Lean into your differentiation. This means knowing what makes you uniquely different from your competition and including that in your marketing messages!
FUN FACT
Six Out of Ten Shopping Journeys Start Online!
LISTEN UP
Creating a product is one thing, but how do you create a system so you can take on more than just one venture? On this 146th episode of the E-Comm Show, Andrew Maff interviews Ethan King, CEO of stuff4GREEKS/Zeus' Closet. Ethan’s ability to venture into multiple industries by creating sustainable systems is part having the right technology and part having the right mindset.
In this episode, Ethan Kings shifts the paradigm of AI, encouraging us to treat it as a member on our team- much as professional writers do with a “writers room”. Ethan will dive into the power of leveraging AI and how to create AI lead systems that can be applied to multiple ventures... in other words working smarter, not harder. If you're looking to take your e-commerce business to the next level, this is a must-listen episode!
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