It’s been a wild week for online shoppers! Here is a roundup of some of the most interesting stories from across retail and e-commerce.
Amazon and Shopify have reached an agreement that grants access to Amazon's extensive logistics network.
Walmart takes its online marketplace seriously.
Salesforce's revenue experiences growth as its CEO discusses the potential of generative AI.
Top 6 Paid Advertising Tools every E-commerce seller should use in 2023
The Amazon Corner
Deal or No Deal?: Amazon and Shopify Strike Deal for Access to Extensive Logistics Network
A deal has been struck! This week, Amazon and Shopify made headlines as they announced a new strategic partnership. Amazon and Shopify have announced that Shopify's merchants in the U.S. will soon have access to Amazon's "Buy with Prime" feature. By the end of September, this tool will be available to all Shopify merchants who wish to utilize Amazon's logistics network. This collaboration aims to enhance the overall shopping experience for customers and streamline the operations of the businesses involved.
Walmart Unveils Exciting New Seller Perks: Pickup, Delivery, and Expanded Fulfillment Services!
Game face on? Walmart is enhancing the seller experience on its platform by providing a wider range of tools and services to improve fulfillment for customers. The retailer recently announced the introduction of local pickup and delivery options for products available on the marketplace, specifically for sellers who have physical stores.
The retail giant will offer sellers enhanced capabilities for shipping large and bulky items through WFS. This will also apply to products that are packaged in multiple boxes, such as patio sets. When products are shipped using WFS, they will be labeled as "Fulfilled by Walmart" online. Walmart states that this label boosts conversion rates, with sellers experiencing an average 50% increase in GMV when they transition to WFS.Walmart is expanding its online marketplace to Chile in 2024.
The Next Frontier: Salesforce's Revenue Surges as CEO Explores the Power of Generative AI
High time! Salesforce recently reported an impressive 11% year-over-year revenue growth in the second fiscal quarter of 2024, which concluded on July 31, 2023. Notably, the company has been directing its attention towards the development of artificial intelligence tools, particularly in the realm of generative AI.
Salesforce has recently expanded its suite of applications. These new apps leverage artificial intelligence and seamlessly integrate with Salesforce's technology customer relationship management to deliver a personalized customer experience. Designed to support sales, customer service, and marketing, they aim to enhance efficiency and drive business growth.
In June, Salesforce unveiled a suite of new artificial intelligence features. These cutting-edge capabilities come at a yearly cost of approximately $7,200 per user. Following that, in July, Salesforce implemented its first price increase in seven years after the successful launch of these AI features.
Holiday Ready: Top 6 Paid Advertising Tools Every E-commerce Seller Should Use in 2023
Get Ready for Q4! To level up your e-commerce business in 2023, a comprehensive marketing strategy with paid ads is crucial. With various options available, it can be challenging to choose the right ones. That's why we've compiled the top six paid advertising tools for e-commerce sellers. From cost-effective campaigns to retargeted social media ads, these strategies will expand your customer base and boost sales.
Try this. Try livestream selling to engage with customers in real time and boost your sales. Live streaming can also be used for product demonstrations, Q&A sessions, customer support, and more.
FUN FACT
Average financial loss resulting from an e-commerce scam amounts to $96.
LISTEN UP
Are you ready to take your brand to the big leagues this Q4? On this 100th episode of The E-Comm Show, Andrew introduces the ‘Avengers of E-commerce’ – a group of industry experts who are here to help you kick off your Q4 in style. With Destaney Wishon, Brittany Schmidt, Valentin Radu, and Hymie Zabede, you have the very best of e-commerce experience and knowledge, ready to help you make the most out of this quarter.
Get insights into their top tips for Q4 success, learn more about how to approach your Q4 campaigns, and get an inside look at the strategies they’re using to help their clients succeed this Q4. Tune in for a star-studded episode about how to make the most of this quarter!
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