Just In! Check out the latest news happening this week…
There
Here’s what you can’t miss:
Amazon and BBB’s joint lawsuit, everything you need to know about the action they’re taking.
An exclusive look into B2B e-commerce growth and what the future holds for you.
The must-know WTO agreement on digital trade and how it can change the e-comm landscape as we know it.
Everything long-tail SEO and the guidance you need to level up your SEO game.
The Amazon Corner
Fraudulent Feedback: Amazon and BBB Sue Over Fake Reviews
Amazon is taking a stand against fake reviews by teaming up with the Better Business Bureau to file a joint lawsuit against ReviewServiceUSA.com.This company allegedly facilitated the sale of fake, positive reviews on Amazon and BBB profile pages in exchange for a fee.
Not only does this harm legitimate sellers, but it also misleads consumers looking for honest feedback. As e-commerce professionals, we know how important genuine customer reviews are in building trust and driving sales. Check out the article linked below to discover how Amazon is using advanced technology and expert investigators to combat these deceitful practices.
B2B E-Commerce: A Digital Revolution in the Making
The global B2B e-commerce market is experiencing rapid growth, driven by multiple factors.These factors include the increasing adoption of AI and blockchain technologies, the rise of mobile commerce, and the shift towards omnichannel strategies. Despite facing challenges related to cybersecurity threats and legacy system integration, the market offers numerous opportunities for growth and innovation.
Moreover, the Asia Pacific region is a major player in this market, with countries like China, India, and Japan leading the way in digital transformation and online platform adoption. You'll find highlights of key findings, such as significant investments in cloud-based solutions and mergers and acquisitions driving market consolidation all in this new report!
Save 40+ Hours on Influencer Sourcing With Insense
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Easy A Media - Ran product seeding campaigns for various brands in different niches, which generated 100+ UGC assets within 2 weeks
It gets even better - Insense can also provide you with a dedicated platform manager to scale your UGC production and influencer campaigns, saving 40+ hours each month.
The World Trade Organization (WTO) has made history by signing the first-ever global agreement governing eCommerce.This groundbreaking deal promises to benefit businesses and consumers alike while also bridging the digital divide and protecting against online fraud.
With research showing the damaging effects of fraud on eCommerce businesses, it's no surprise that merchants are enhancing their anti-fraud capabilities. But according to experts, more work is needed and other countries may step up in leadership if the US doesn't take action. So what does this mean for e-commerce professionals?
Tiny But Mighty: How Low-Competition Keywords Can Catapult SEO
Do you need help attracting organic traffic and ranking higher in search engine results for your e-commerce site?Incorporating low-competition keywords into your SEO strategy may be the solution. By understanding keyword search volume, competition, and intent, you can identify untapped opportunities and prioritize your efforts toward keywords that offer the best chance for success. To get the exact roadmap to incorporate low-competition keywords into your e-commerce strategy effectively, read on to discover the steps and best practices outlined in this article.
Try this. Build community. At the end of the day, your e-commerce customers are humans just like you. That being said, brands that are able to appeal to the intrinsic need to belong often benefit from higher conversions and retention!
FUN FACT
68% of consumers say relevant shopping experiences are rarely offered on ecommerce websites and mobile ecommerce apps.
LISTEN UP
Capital and cash flow are essential to every ecommerce business, especially those in the consumer goods sector. But where do you start? On this 144th episode of the E-Comm Show, Andrew Maff interviews Jake Lerner, Chief Revenue Officer for Revenued.
In this episode, Jake Lerner walks us through the ins and outs of funding and financing for ecommerce businesses, along with the power of knowing your timelines. Moreover, Jake shares valuable insights on how to approach financing and the importance of understanding your business's unique financial needs. If you're looking to grow your ecommerce business and need capital, this episode is a must-listen!
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