Elon takes over Twitter, shipped goes experiential, Amazon Prime for all, and more.............................................................................................................
....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................
Elon Musk is the new king of social media. In a move that is sure to shake up the social media landscape, Elon Musk secured a purchase agreement forTwitterworth $44 billion in cash on Monday, giving him control of the world's most influential social media platform populated by millions of users and global influencers.
Elon Musk, an advocate of free speech who refers to himself as a "free speech absolutist," has criticized Twitter's moderation. He objects to giving corporations too much power on the network and wants Twitter's optimization for ranking tweets to be open to public scrutiny. As people flock to Twitter to check out the latest developments, now is the right time for brands to get in on the action.
The Shipping Experience: New Report Finds Consumers Prefer Experience Over Speed
Shipping goes experiential. Providing consumers with a personalized shopping experience is nothing new, however, in a recent report from UPS Capital, research shows that 80% of consumers would prefer a personalizedshipping experienceover two-day or free shipping.
What's even more shocking is that 70% of those surveyed reported they are willing to pay for services that provided more control on how their purchases were shipped in order to ensure better care and handling during the shipping process.
Luxury Retail Going Digital: Shopify to Power Lanvin's Digital Boutique
Lanvin goes digital with Shopify! Luxury fashion label,Lanvin, has tapped Shopify to power its digital boutique. The move will allow Lanvin to offer its customers a more seamless and personalized shopping experience.
Shopify, which is already the platform of choice for many businesses, has been making inroads into the luxury market with clients like Rebecca Minkoff and Tory Burch.
The Amazon Corner
Shop Anywhere, Ship from Amazon: Amazon Extends Prime Benefits to Third-Party Websites
Amazon Prime for everyone!Amazon is expanding its Prime program to include benefits for third-party websites. Under the new program, Prime Now, Amazon will offer their Prime shopping experience without needing to visit the Amazon website. All the benefits of Prime, such as quick delivery and returns, checkout via Prime payment and shipping options, as well as order updates through Prime will be accessible through the participating store's website.
Amazon says it will continue extending invitations to merchants to join in the months ahead. The expansion of Prime is just one of many ways that Amazon is working to increase its reach and dominance in the e-commerce space.
A LITTLE MORE
Bakers are being urged to take advantage of e-commerce opportunities withInstacart
Google accounts for about 69% of all eCommerce traffic.
QUICK TIP
Try this. Deciding on a manufacturer for your e-commerce product is one of the most crucial partnerships that you'll be making for your business, so make sure that they're trustworthy, reliable, and have a good reputation.
TWEET TWEET
“E-commerce isn’t the cherry on the cake, it’s the new cake” — Jean Paul Ago
Here's a look at Paypal from 22 years ago! How time flies!
LISTEN UP
On this 30th episode of The E-Comm Show, our host and BlueTuskr CEO Andrew Maff is with Jennifer Weise, CEO of BeeFree Gluten-Free Bakery. The truth is, Jennifer never saw herself as an entrepreneur before, not until her eldest son was diagnosed with autism and she found herself on a new path.
Due to her son’s special dietary needs, Jennifer started looking for healthy food alternatives, which is how she found gluten-free foods. However, gluten-free snacks are typically bland so she started working in the kitchen, recreating favorite family recipes and the rest is history!
Twelve years later, here she is in a thriving food brand still consistently delivering healthy gluten-free treats while helping non-profit organizations and creating jobs for adults with autism. Learn how Jennifer took her brand from the kitchen to nationwide.